The messages from this book have ‘stuck’ to me over seven years. I remember this book very well and have been implicitly and explicitly guided by concepts that I learnt when I read the book long ago.
The authors have managed to implement what they are trying to teach :-)!
The full title of the book Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck – makes the intent of the authors very clear. It is about conveying ideas and messages more effectively to achieve whatever you are trying to achieve Anyway, here is a passage from the Introduction of the book:
“We wrote this book to help you make your ideas stick. By ‘stick’, we mean that your ideas are understood and remembered, and have a lasting impact – they change your audience’s opinions and behavior.”
— Introduction: What Sticks? – Made to Stick
Details of Made to Stick
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Authors: Chip Heath and Dan Heath
Publishing Date: 2007
Publisher: Arrow Books
Formats Available In: Hardcover, Paperback, Kindle, Audio
Available at: Amazon.com, Amazon.in.
This book is an entertaining, practical guide to effective communication. Extremely well-written, it uses the principles that are proposed in the book for effectively making ideas stick with the audience. It continues with the idea of ‘stickiness’ earlier popularized by Malcolm Gladwell in his book The Tipping Point.
Continue reading “Book: Made To Stick by Chip Heath and Dan Heath”